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Demographics

Championship Bull Riding:

Led by bull riding icon, Tuff Hedeman, CBR host a nationwide, televised, professional bull riding tour. The Cinch CBR Tour is a live two hour adrenaline rush, which also airs primetime on FOX SPORTS NEWTWORK. CBR broadcasts are seen by over 14 million viewers annually. The Cinch CBR Tour will host over 75,000 fans in live attendance annually. The CBR Horizon Series of event, has rapidly grown to over 40 US Markets, and itself is to reach an additional 180,000 bull riding fans in 2013. CBR utilizes this series to offer riders the opportunity to earn additional dollars and qualify to the televised CINCH CBR Tour. In 2011 CBR signed the biggest television deal in their history with FSN ,reaching over 14 million viewers in 2012. CBR is broadcast prime time, nationwide, on FSN Sunday nights with over 26 weeks of energy packed bull riding with the best riders in the world. (CBR web based survey 05-2011 & Scarborough Multi-Market Release 2-2006)

THE TELEVISION

  • ALL broadcasts in HD
  • 26 weeks primetime programming on Fox Sport Net
  • 2012 CBR on FSN Weekly:
    • -Clearance: Over 200M HH
    • -Viewership: Over 250,000HH
    • - Viewers (@ 2+per HH): Over 500,000 HH

THE NETWORK BOUNUS

200+ MILLION Households does NOT include the family

Of FOX SPORTS-Sports Bars located in major U.S. Airports &

Markets totaling an additional 379,590, 697 annual passenger

traffic.

THE TELEVISION VIEWER

 

THE CBR LIVE EVENT FAN

FAMILY:

  • 63% Married
    • 56% Females
    • 68% Males
  • 52% Children in Househuld
  • 76% Own their Home
  • 37% Homestead over 5 acres

FINANCIAL:

  • 55% Annual Household Income over $50,000
  • 80% Used a Credit Card in the last 90 days
  • 55% Use a Debit Card Use an ATM Card
  • 70% Have a Saving Account
 

CBR PRINT MEDIA
(THE SHORT ROUND MAGAZINE)

  • Distribution: 25,000 per issue
  • Four colored issues yearly

Miscellaneous:

  • 77% Own a riding mower or tractor
  • 64% Own Companion Animals
  • 63% Own Fish
  • 64% Own Horse/Utility Tractor
  • 51% Camp
  • 50% Hunt
  • 49% Own a Pickup Truck
  • 47% Purchased Western Wear Last
  • 30 Days Consumption:
  • 76% Consumed a soft drink in past 7 days
  • 53% eat at a QSR more than twice a week

Consumption:

  • 76% Consumed a soft drink in past 7 days
  • 53% eat at a QSR more then twice a week
 

Professional Rodeo Cowboys Association:

Professional Rodeo has grown into a major professional sport throughout the world. The eyes of the world are not only focusing their attention on rodeo arenas across the country, but on major television networks as well. With the help of major sponsors, technology and the world-wide web at your finger tips, cowboys are now “SUPER STARS & PROFESSIONAL ATHLETES!” With 578 sanctioned rodeos in the PRCA, throughout the U.S. & Canada, opportunities are now endless.

 
 

    Age             

Yearly Income

 

PRORODEO FANS COMPARED TO THE NATIONAL AVERAGE:

ACTIVITY & BUYING TRENDS (past 12 months)

  • 210% more likely to hunt
  • 140% more likely to purchase a truck in the next year
  • 89% more likely to participate in outdoor camping
  • 77% more likely to sport fish
  • 51% more likely to own some type of personal watercraft
  • 32% bought furniture in the last year
  • 22% more likely to own an RV or motor home
 

PRORODEO FANS LIVE IN ACTIVE LIFESYLE!
ATTENDING SPORTS EVENTS (past 12 months)

  • 296% more likely to attend a high school football game
  • 137% more likely to attend a state fair
  • 30% more likely to go to a casino

THE FANS OF PRORODEO
FAMILY UNIT:

  • 62% are married
  • 50% have children in the house
  • 72% own their home

FINANCE:

  • 78% have used a credit card
  • in the past three months
  • 47% use an ATM bank card

EDUCATIONAL TRAINING:

  • 58% attended college
  • 25% graduated from college
 

TECHNOLOGY:

  • 78% own a cell phone
  • 69% own a compute